Hi! I'm Cathy X. He

I’m a toy and product designer focused on creating playful, story-driven experiences for children. I specialize in juvenile and consumer products, with a strong interest in translating play patterns, user insights, and emerging trends into engaging and commercially viable designs.

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My work spans the full product development process—from early concept ideation and storytelling to prototyping and production—where I enjoy shaping products that are not only fun and imaginative, but also thoughtful in execution and meaningful in use.

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With a background in both design and analytical problem-solving, I bring a balance of creativity and structure to my work. I’m naturally curious and observant, often drawing inspiration from nature, human behavior, everyday interactions, and cross-disciplinary thinking to uncover new opportunities for play and connection.

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I hold a Master of Industrial Design from Pratt Institute and a Bachelor of Mathematics in Financial Analysis and Risk Management from the University of Waterloo.​